Three decades back, we'd Don C and Jerry Lorenzo type of NBA 2K21 MT lead the way as both brands. We just saw that people actually liked wearing those brands in our sport and attempting to stand outside. So then we desired to give them more options, but we wanted to be a stage for aspirational people in the fashion world, so you while we'd Don, who's obviously extremely built-out previously, we kind of took a flyer on Chinatown Market annually -- and obviously they've turned into a massive brand in the last few years. Tracey is really a excellent example as well.
Tracey is very famous in the basketball world, but his brand isn't as known and we must be aspirational and believe in their own growth. I wanted to provide him the opportunity to get Visitor On Earth from the match. It is a way for all these guys to see like, hey if it does well in the match, maybe I must consider it releasing it outside in the real world. That is an innovative thought process: to leverage the electronic then make the physical without having to spending a lot of money trying to find out whether it is going to work or not. I think it's pretty brilliant.
Even becoming a person like Zack Bia to the match was in-touch. Yeah that is another very great example. I mean, you wouldn't think of Zack as a conventional basketball influencer, but I sort of thought about signing him a year or two ago because I understood that we were between these fashion brands. We signed a couple of guys in that world, that are famous in the fashion world rather than in the basketball world. If we can get them to wear stuff in games and also be a connector for their people -- such as Zack's really near Drake -- it promotes the growth of fashion in the game.
We wanted to give our matches the ability to Buy NBA 2K21 MT Coins communicate and differentiate themselves in the way any NBA player can through their story telling. Fashion has become an integral component to this and, so we've partnered with the latest names in that area to offer digital clothes selections for players to fit on their players. We do electronic falls from each one of our partnered clothes brands and attempt to align together with their corresponding physical releases once we can to be another extension for them in their marketing campaigns. The frequency depends on time of year as you'll see more during the vacations, basketball events [such as NBA All-Star] and style events [like Milan Fashion Week, etc..